Monitoring hundreds or even thousands of Twitter followers is extremely difficult because you won’t be able to monitor all their activity in one go. Luckily, there are a few excellent tools that can provide you with a smart way to analyze the data of your Twitter followers based on various factors that appear in your analytics.

If you’re a smart and keen marketer, then you’ll know that these tools are crucial to your campaigns.

Here are some great tools that you can use and how they can help you track your followers’ behaviour.

• Twitter Analytics

The classic Twitter Analytics tool is the best one to help you get a bird’s eye view of what your followers are doing and how they’re behaving. Twitter Analytics can help you find out your ideal target market by giving you data on what kind Twitter followers you have based on specific criteria.

For example, if you go to the audience section of the tool, you can view the overview, the demographics, and other pieces of information about your followers. You can see the interests, gender, age, race, income level, class, or occupations of your followers.

• FollowerWonk

FollowerWonk is a bit like Twitter Analytics except that it provides more in-depth data on your Twitter followers. Some of the information that you can get from FollowerWonk are your followers’ exact locations, the biography of their jobs, their gender, and their most active hours online on Twitter. With this information, you can tailor fit your campaign to the majority of your target market. It can help make your campaign more narrowed down and more specific.

• Social Rank

The last one is Social Rank. It can give you a lot of beneficial information to make your Twitter account work. First of all, it shows the gender distribution, which is the percentage of male and female followers. Gives you an idea of the demographic that you’re supposed to centre.

Social Rank also provides top follower locations and most popular time to post. Shows you what the prime location of your followers and even the time at which they’re most likely to engage with your page or log into Twitter as a whole is.

It is unique because it has statistics, letting you know the most popular bio words and the most popular hashtags on the internet. This piece of information allows you to get into the minds of your followers and know what trends they’re following as well as what they’re searching online. Famous bio words and hashtags are helpful to give you an idea of the interests, jobs, and the industries of your target market.

Conclusion

If you’re going to turn your Twitter into a platform for marketing your brand, then you need to be familiar with these tools. To hold a very successful social media marketing campaign, feedback is essential. The good thing about platforms such as Twitter is that feedback is readily available to you as long as you know how to get it. These tools can quickly help you get the feedback data you need.